ctjenkins54 wrote:
Historically the branding of fishing reels has been difficult to trace for decades. As a collector of vintage fishing reels I have learned a great deal about this practice. One has to be careful about buying what they think is a name brand that is actually being farmed out to Chinese companies for manufacture. This is particularly true with lower priced reels such as many that are sold at Walmart. Research the Pure Fishing Inc. conglomerate and see the brands they make or rather get others to make for them. ‘Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®.” This quote is from their information on the web. The higher end - higher priced brands are a much safer purchase but they cost a lot. You need look no further than the internet to discover what a complex world fishing tackle branding really is. These bargain priced reels cut corners in manufacturing using cheaper materials, poor warranties, and inadequate or non-existent repair parts. Good luck finding schematics for these reels. You really have to consider them to be “disposable.” This is why I own and collect only those reels that were manufactured before roughly 1980 or so. Not all Chinese reels are bad but you have to be careful. All fishing reels require periodic and thorough maintenance. I have 60 fishing reels and I know almost everything about every single one. As for that royalty idea it is surely possible. I just avoid that possibility. The primary business model for these Chinese brands and other low cost bargain tackle is quite simple - PROFIT!
Historically the branding of fishing reels has bee... (
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Thank you for that informative post. I'm not sure it answered the question about "All of the fishing rods-n-reels from Walmart are junk" as stated by the original poster. I've seen Daiwa and Shimano reels at my local Walmart and I can't take them apart to determine if the internals are "cheap plastic" or quality metal unless I buy them. And if I take them apart, I can't ethically return them. Saying that "All of the fishing rods-n-reels from Walmart are junk" tars every reel they sell with the same brush, which seems unfair at best and libelous at worst.
But thanks for your reply; I appreciate it.